A long over due and necessary addition to the Deeply Rooted Apparel brand...A design highlighting life in California to be by those who share in the Cali Pride.

Like all places, California has its share of issues, but Cali has a vibe that's all its own.  The Beautiful beaches, fantastic food, Palm trees and amazing weather year 'round and, dare I say, some pretty awesome people. That Cali Life...There's Nothin' Like It!

Availa...

A simple but powerful statement to encourage and empower Black Men.  Too often they see and are shown images which suggest the opposite.  Let's show Black Men some deserved Love and Admiration. Stay strong brothas.

Unisex. Available on a soft, lightweight white hoodie 58% cotton; 42% polyester.  

Size guide

Words to live by. The Urban dictionary described a "Sukka" as "a person in a bad situation; a fool." Scripture refers to a fool as "a person who lacks wisdom". Yeah...stay away from that. In my day, we referred to them as "Marks, Busters, Goobers." Unisex

This unisex hoodie features a drawcord for a stylish retro look; it is extremely comfortable, long lasting and durable.

Also available in Custom (Reverse)Tie Dye. Please n...

 A common reference to residents of the area, this design is in tribute to the wonderfully resilient City of Inglewood. They used to talk bad about Inglewood. "You live in Inglewood??? Are you scared?" But change is coming. People are coming in droves to take part in the magic of this iconic city. We've gone through alot of changes over the decades and we have plenty more to come, but through it all we stay committed a...

Just for a bit of perspective and history lesson all wrapped up in a cute comfy hoodie! Wear this one proudly...letting the facts speak for themselves. Black Lives Built America. An act deserving of acknowledgment, ownership, respect and reverence carried throughout the generations.

Classic unisex hoodie with a front pouch pocket and matching flat drawstrings. The 100% cotton exterior makes this hoodie soft to the touch.

100% ...